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	<title>Jerry Aurum &#124; a creative view that makes a change</title>
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		<title>To Love Me, Please Understand My Photo Gear</title>
		<link>http://www.jerryaurum.com/blog/to-love-me-please-understand-my-photo-gear/</link>
		<comments>http://www.jerryaurum.com/blog/to-love-me-please-understand-my-photo-gear/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 04:43:08 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Amateur Photography]]></category>
		<category><![CDATA[Indonesia]]></category>
		<category><![CDATA[Jerry Aurum]]></category>
		<category><![CDATA[Photo Gear]]></category>
		<category><![CDATA[Professional Photography]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=965</guid>
		<description><![CDATA[Saya lagi asyik muter-muter di Facebook ketika chat window saya loncat muncul. Seorang penggemar foto dari Semarang bertanya, &#8220;Kenapa sih kita selalu dinilai dari kamera kita?&#8221; Saya bilang, &#8220;Oya? Masak sih? Salah bergaul kali.&#8221; Iya, mungkin aja hobinya teman satu ini nongkrong di toko kamera, so pastilah orang-orang lebih suka nanyain soal kameranya. Atau, mungkin [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_967" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-967" title="Alkmaar_2" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/Alkmaar_2.jpg" alt="Beach in Alkmaar, 1998" width="400" height="267" /><p class="wp-caption-text">Beach in Alkmaar, 1998</p></div>
<p>Saya lagi asyik muter-muter di Facebook ketika chat window saya loncat muncul. Seorang penggemar foto dari Semarang bertanya, &#8220;Kenapa sih kita selalu dinilai dari kamera kita?&#8221; Saya bilang, &#8220;Oya? Masak sih? Salah bergaul kali.&#8221; Iya, mungkin aja hobinya teman satu ini nongkrong di toko kamera, so pastilah orang-orang lebih suka nanyain soal kameranya. Atau, mungkin juga kalo hunting foto tas kameranya gede banget, jadilah suka ditanya-tanyain. Atau, jangan-jangan kameranya invisible, jadilah ditanyain juga, kameranya apa, wong temen-temennya pada bawa kamera dia bawanya Blackberry.<span id="more-965"></span></p>
<p>Anyway, tetap saja memang itu jadi pertanyaan kuno. Kameranya apa? Banyak yang beranggapan, kamera menentukan reputasi. Saya sih setuju-setuju saja. Paling enggak, reputasi pembelianlah. Dan memang mungkin sejuta rasanya kalau lagi menenteng Nikon D3 atau Canon 1Ds mk3 dengan lensa 80 mm f/1.8 L series. Atau dengan cool-nya membidik model dibalik Hasselblad H3 seharga Nissan Teana. Berhak koq, karena memang itu prestasi. Bisa jadi si pemakai adalah orang yang sukses memimpin perusahaan batubaranya sehingga enggak ngedip waktu memborong setengah isi toko JPC Kemang, ataupun sukses merayu dan meyakinkan bapaknya bahwa kamera semi-profesional enggak cukup bagus untuk mulai belajar bagaimana caranya memfokus. Sah dan meyakinkan sebagai sebuah prestasi.</p>
<p>Saya ingat hari-hari dimana saya diam-diam tetap memendam rasa iri pada kamera-kamera idaman sewaktu saya masih di jalur amatir. Wajarlah, boys with toys, rumput tetangga selalu lebih hijau. Saya juga sering menanyakan mereka memakai kamera apa, karena 99,9% pasti lebih bagus dari kamera pas-pasan saya. Senang aja, karena yang ditanya pasti semangat 45 menerangkan A-Z fitur kameranya, dan dengan senang hati membiarkan saya menimang-nimang sambil menempelkan muka berminyak saya disitu, jepret sana jepret sini (sering dilap kembali oleh yang punya dengan bajunya). Sejujurnya, banyak untungnya berteman dengan sosok beginian. Kesenangan mereka akan kamera akan terus menerus membuat mereka up-to-date dengan photo gear terbaru. Yang lama dikemanain dong? Dijuallah kepada orang-orang seperti saya, yang selalu merindukan kamera bekas kondisi 99% harga miring. Seneng deh temenan (foto diatas, Beach in Alkmaar, saya foto tahun 1998 di Belanda, dengan Nikon F90x bekas, kondisi 99% harga miring, dibeli dari teman saya yang baik hati).</p>
<p>Hingga sekarang, photo gear saya selalu dibawah ekspektasi (bukan ekspektasi saya, tapi ekspektasi klien yang hobi koleksi kamera). Lighting set saya sudah berumur 9 tahun, Hensel, dan masih setia menemani. Kamera saya Canon 5D mk2, yang banyak dipakai para amatir. Kalau tas kamera saya memang punya banyak, karena enggak semahal beli kamera. Untungnya, entah kenapa, makin hari makin jarang ada yang menanyakan saya pakai kamera apa (karena jawabannya tidak akan nendang anyway). Nah, tapi itu dia, kenapa semakin tidak ditanyakan?</p>
<p>Perhatikan tidak, banyak yang kameranya bagus, fotonya jelek-jelek. Disisi lain, banyak yang fotonya bagus-bagus, kameranya juga bagus. Lha? Tentu saja. Karena orang-orang yang sudah jago motret, biasanya memang sudah memutuskan untuk serius. Keseriusan mengarah pada totalitas. Semakin jago jadi semakin serius jadi semakin total. Semakin upgraded-lah kameranya. Lagi-lagi, wajar.</p>
<p>Mungkin yang harus dipikir lagi, kenapa kita merasa risih pada saat ditanyakan soal kamera kita, yang kebetulan, memang cukup pas-pasan? Kalaulah ternyata kita adalah juara lomba Salonfoto 10 kali berturut-turut, dan kameranya pas-pasan, bukannya bangga ternyata selalu menang dengan menggunakan barang bapuk (cieee, ngerendahin diri, ninggiin mutu. Kamera jelek aja menang, apalagi kamera bagus). Mungkin masalahnya memang di pencapaian fotografinya kita sendiri. Kalaulah memang sudah nyaman dan percaya diri, mau ditanya soal kamera, sah-sah saja, karena mungkin tidak terlalu penting lagi. Jadi siapa yang sebenarnya perlu dihakimi soal nanya-nanya kamera ini, yang ditanya atau si penanya?</p>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Plaza Indonesia Print Ad, 2010</title>
		<link>http://www.jerryaurum.com/blog/plaza-indonesia-print-ad-2010/</link>
		<comments>http://www.jerryaurum.com/blog/plaza-indonesia-print-ad-2010/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 04:30:12 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
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		<category><![CDATA[eX]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Photography]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Food]]></category>
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		<category><![CDATA[Pizza Ibira]]></category>
		<category><![CDATA[Plaza Indonesia]]></category>
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		<category><![CDATA[The Last Supper]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=961</guid>
		<description><![CDATA[
The idea was simple: to advertise food and sport goods festival.
We decided to shoot at one of the Plaza Indonesia good restaurants, Pizza E birra. I loved the floor and the giant door (don&#8217;t try to open it, it&#8217;s fake). Since it&#8217;s a fully operating restaurant, we had to start early in the morning and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-962" title="PI_104" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/PI_104.jpg" alt="PI_104" width="474" height="380" /></p>
<p>The idea was simple: to advertise food and sport goods festival.<span id="more-961"></span></p>
<p>We decided to shoot at one of the Plaza Indonesia good restaurants, Pizza E birra. I loved the floor and the giant door (don&#8217;t try to open it, it&#8217;s fake). Since it&#8217;s a fully operating restaurant, we had to start early in the morning and finish it before 11 am. Not a problem, that was just a perfect timing to get my lunch anyway.</p>
<p>I decided to give paradoxical treatment: sporty outfit with couture hair plus over-the-top make up. Bright colorful models against darkie background. Plus, saturated tonality. I like paradox. It puts us in the middle of a battle of ideas, it triggers our sense of judgement. But I don&#8217;t like to overdo it, as most of our sinetrons (read: crappy Indonesian tv movies).</p>
<p>I&#8217;d like to give a special note about the client, Plaza Indonesia and the ad agency, Matari. They have given me the most important thing that I always need: freedom. They trusted my treatment and decisions. The listened. I truly appreciate it. For my fellow photographers, don&#8217;t whine for it. Freedom can never be easily given to us. We just have to damn earn it. You know what I always do whenever I don&#8217;t get it? I ask for it with a big smile <img src='http://www.jerryaurum.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> .</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>86th Anniversary of Perhimpunan Amatir Foto: Do we still need a photo club?</title>
		<link>http://www.jerryaurum.com/blog/86th-anniversary-of-perhimpunan-amatir-foto-do-we-still-need-a-photo-club/</link>
		<comments>http://www.jerryaurum.com/blog/86th-anniversary-of-perhimpunan-amatir-foto-do-we-still-need-a-photo-club/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 11:30:25 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Bandung]]></category>
		<category><![CDATA[Indonesia Photography]]></category>
		<category><![CDATA[Jerry Aurum]]></category>
		<category><![CDATA[PAF]]></category>
		<category><![CDATA[Perhimpunan Amatir Foto]]></category>
		<category><![CDATA[Vin's Berry]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=946</guid>
		<description><![CDATA[Klub foto saya, dan satu-satunya organisasi fotografi yang saya ikuti, Perhimpunan Amatir Foto atau yang dikenal dengan PAF, barusan ultah, ke 86, dirayakan di Vin&#8217;s Berry, Bandung, Februari lalu. Udah kakek-kakek. Umurnya yang lanjut menjadikan PAF sebagai klub foto tertua di Indonesia. Masihkah ada yang menarik untuk ikut klub foto? Apa untungnya? Bagaimana resepnya untuk [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_948" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-948" title="Sharing session" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/Resize-of-DSC_0779.jpg" alt="Jualan obat sambil tebar pesona" width="400" height="267" /><p class="wp-caption-text">Duduk manis mendengarkan pak guru</p></div>
<p>Klub foto saya, dan satu-satunya organisasi fotografi yang saya ikuti, Perhimpunan Amatir Foto atau yang dikenal dengan PAF, barusan ultah, ke 86, dirayakan di Vin&#8217;s Berry, Bandung, Februari lalu. Udah kakek-kakek. Umurnya yang lanjut menjadikan PAF sebagai klub foto tertua di Indonesia. Masihkah ada yang menarik untuk ikut klub foto? Apa untungnya? Bagaimana resepnya untuk bisa bertahan, mengingat sifatnya yang non profit?<span id="more-946"></span></p>
<p>Saya masuk PAF tahun 94, disaat saya menganggur selama setahun, tidak keterima masuk universitas idaman saya. Nah, kelimpunganlah saya mencari &#8217;sekolah&#8217; sementara dan bermuaralah hari-hari saya di PAF, yang pada saat itu sedang bangga-bangganya dengan sekretariat barunya yang berlantai 3. Hunting foto bareng adalah salah satu yang paling saya gemari (sehingga saya tidak perlu nyetir ke lokasi). Begitu juga lomba foto bulanannya (ajang unjuk gigi) dan pertemuan bulanannya (ajang cari jodoh. Sayang, 99% laki semua).</p>
<p>PAF bertahan 86 tahun. Kuncinya? Respect and fun. Being respected: Senior-seniornya terpandang, diakui di dunia lomba amatir, selalu ringan tangan membantu klub dan terutama, membantu yang muda-muda. Being fun: Suasana kekeluargaannya itu loh. Kultur PAF itu selalu &#8216;rendah hati&#8217;, tidak sibuk membandingkan gengsi kamera, tapi kualitas karya. Jadi, fun-fun aja.</p>
<p>So guys, bergabunglah dengan klub foto manapun. You will learn more and it&#8217;s always fun!</p>
<p>Catatan: Sewaktu seorang senior PAF Andi Wijaya meminta saya berbagi ilmu di acara ultah, saya katakan, saya tidak mau datang kalau kurang dari 100 orang. Hasilnya? 250 orang duduk manis mendengarkan. Thanks Pak dan salute untuk panitia. Just like our old days at the club, rame!</p>
<div id="attachment_950" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-950" title="Resize-of-DSC_0687" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/Resize-of-DSC_0687.jpg" alt="Ketua baru potong tumpeng" width="400" height="267" /><p class="wp-caption-text">Ketua baru potong tumpeng</p></div>
<div id="attachment_949" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-949" title="Resize of DSC_0626" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/Resize-of-DSC_0626.jpg" alt="Lomba mengerubungi model" width="400" height="267" /><p class="wp-caption-text">Lomba mengerubungi model</p></div>
<div id="attachment_951" class="wp-caption alignnone" style="width: 730px"><img class="size-full wp-image-951" title="Resize of DSC_0756 as Smart Object-1" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/03/Resize-of-DSC_0756-as-Smart-Object-1.jpg" alt="Yang belum pulang sempetin bikin foto keluarga" width="720" height="480" /><p class="wp-caption-text">Yang belum pulang sempetin bikin foto keluarga</p></div>
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		<slash:comments>13</slash:comments>
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		<item>
		<title>Misool Rajaampat, 2010</title>
		<link>http://www.jerryaurum.com/blog/misool-rajaampat-2010/</link>
		<comments>http://www.jerryaurum.com/blog/misool-rajaampat-2010/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 04:14:08 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Trips]]></category>
		<category><![CDATA[Canon]]></category>
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		<category><![CDATA[Misool]]></category>
		<category><![CDATA[Rajaampat]]></category>
		<category><![CDATA[Underwater]]></category>
		<category><![CDATA[Underwater Photography]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=880</guid>
		<description><![CDATA[


Rajaampat! Many has admitted, that it is simply the best diving destination in the world. Although I have very little doubt about that, it&#8217;s surely one of the largest, with hundreds of dive sites.
This time, our diving team decided to spend more time in Misool, which is the southern part of Rajaampat county. There were [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<div id="attachment_902" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-902 " title="Boo_014" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Boo_014.jpg" alt="Boo, Misool" width="400" height="266" /><p class="wp-caption-text">Boo, Misool</p></div>
</div>
<div class="mceTemp">
<p>Rajaampat! Many has admitted, that it is simply the best diving destination in the world. Although I have very little doubt about that, it&#8217;s surely one of the largest, with hundreds of dive sites.</p></div>
<div id="attachment_879" class="wp-caption alignnone" style="width: 260px"><img class="size-full wp-image-879  " style="margin-right: 5px;" title="Jerr" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Jerr.jpg" alt="Jerr" width="250" height="188" /><p class="wp-caption-text">Hi wobbegong!</p></div>
<p><span id="more-880"></span>This time, our diving team decided to spend more time in Misool, which is the southern part of Rajaampat county. There were 12 divers, a combination of advanced and beginners. Some had no problem with seasick, some already turned white on our first day. Some couldn&#8217;t live with their cameras, some just couldn&#8217;t care less. Diversity always makes a trip more colorful.</p>
<div>
<p>If you want to dive in Rajaampat, the best way is to fly to Sorong, Papua. It will take you approximately 4.5 &#8211; 6 hours flight from Jakarta (including transit time in Makassar and/or Ambon). There are more carriers nowadays, with normal, reliable airplanes, I hope <img src='http://www.jerryaurum.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</div>
<div>
<p>You can either choose to live aboard (LOB), or stay at a resort. I can&#8217;t tell you much about the resorts as I never stay there (I&#8217;ve heard that the resorts are very nice, not cheap though). I always choose LOB, as it feels more special to me. No signals, no distraction, it&#8217;s all about diving, eating, sharing underwater photos, silly chats, looking at the stars every night and do anything you wanna do with your girlfriend like in the movies.</p>
<p>I&#8217;ve tried several LOB company and Grand Komodo is the LOB company that I have used the most, which provides the best guides with excellent service. Although we got really good deal, I hope they stop increasing the price.</p></div>
<div>
<p>Before we sailed to Misool, we went to Cape Kri, my all-time favorite dive site in Rajaampat, besides Sardeen Reef and Chicken Reef. The schooling jack fish was only 5-10 m deep. Big schooling fish never failed to drop my jaw.  I also spotted a big group of sexier-than-Angelina sweetlips at 35 m.</p></div>
<div>
<p>Don&#8217;t forget to go to Black Bird to see the manta rays. We spotted many of them, calmly swimming around within my reach. The current was pretty strong, but if you don&#8217;t bring big camera with you, it&#8217;s quite manageable.</p></div>
<div id="attachment_906" class="wp-caption alignnone" style="width: 260px"><img class="size-full wp-image-906 " title="IMG_9107" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/IMG_9107.jpg" alt="IMG_9107" width="250" height="188" /><p class="wp-caption-text">Nothing beats live aboard</p></div>
<div id="attachment_905" class="wp-caption alignnone" style="width: 260px"><img class="size-full wp-image-905 " title="IMG_0243" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/IMG_0243.jpg" alt="IMG_0243" width="250" height="187" /><p class="wp-caption-text">Big camera is painful, but at least you look cool</p></div>
<p>Misool is more famous for its coral, although I found that the macro was pretty nice too. Its huge sea-fans were way beyond awesome. We were also lucky to have such good visibility, 25-35 m. Some of the famous sites are Jendela and Boo. Jendela is cute. It has too big window-like passages, which lead to nice &#8216;garden&#8217;.</p>
<p>Pigmy seahorse was also easy to find. I really hope my strobes didn&#8217;t blind them. But in case you haven&#8217;t known, please never touch the seahorse and if possible, the sea-fan. In fact, try not to touch anything. It will make them vulnerable to their predators. They have an invisible shield that cover their skin, making them invisible to the predators. Touching them will erase it.</p>
<p>My gear was Canon 5D mark 2 inside Ikelite housing, with 8 inch dome, together with two D160 Ikelite strobes. I used two lenses, Canon EF 16-35mm F2.8 L II and EF 100mm F2.8 L IS USM Macro, both sponsored by Canon (it&#8217;s a good time to get more sponsored lenses from them. Hallo Canon, I told you I would make the most of your lenses. I even showed them to the fish).</p>
<p>In my personal opinion, I always have mixed feelings seeing how diving become very popular in Indonesia. It&#8217;s nice to see more people love our nature, but it&#8217;s also a real threat, if we are not aware to control its social-business development. More divers means more income, more boats, more resorts. We human have much bigger chance to ruin our nature in contrary of preserving it. My only hope is that our love to our underwater world can move us, divers or non-divers, to unleash our true power to stop any abusive threat to the coral reef. I have heard that the government has given permission to a mining company to start their operation in Rajaampat, which I strongly believe will destroy the nature no matter how sweet the company&#8217;s public relations tell us). I hope it&#8217;s just a cheap rumor.</p>
<div id="attachment_903" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-903" title="CapeKri_015" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/CapeKri_015.jpg" alt="CapeKri_015" width="400" height="267" /><p class="wp-caption-text">Cape Kri</p></div>
<div id="attachment_904" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-904" title="CapeKri_087" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/CapeKri_087.jpg" alt="Cape Kri" width="400" height="267" /><p class="wp-caption-text">Cape Kri</p></div>
<div id="attachment_900" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-900" title="BlackBird_076" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/BlackBird_076.jpg" alt="BlackBird_076" width="400" height="267" /><p class="wp-caption-text">Black Bird</p></div>
<div id="attachment_899" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-899" title="BlackBird_060" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/BlackBird_060.jpg" alt="BlackBird_060" width="400" height="267" /><p class="wp-caption-text">Black Bird</p></div>
<div id="attachment_898" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-898" title="BatuBungsu_030" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/BatuBungsu_030.jpg" alt="Batu Bungsu" width="400" height="300" /><p class="wp-caption-text">Batu Bungsu</p></div>
<div id="attachment_908" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-908" title="Jendela_026" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Jendela_026.jpg" alt="Jendela" width="400" height="267" /><p class="wp-caption-text">Jendela</p></div>
<div id="attachment_907" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-907" title="Jendela_005" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Jendela_005.jpg" alt="Jendela" width="400" height="267" /><p class="wp-caption-text">Jendela</p></div>
<div id="attachment_901" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-901" title="Boo_005" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Boo_005.jpg" alt="Boo" width="400" height="267" /><p class="wp-caption-text">Boo</p></div>
<div id="attachment_942" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-942" title="BatuKembar_021" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/BatuKembar_021.jpg" alt="Batu Kembar" width="400" height="267" /><p class="wp-caption-text">Batu Kembar</p></div>
<div id="attachment_943" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-943" title="Mioskon_105" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/Mioskon_105.jpg" alt="Detail of a woobeegong at Mioskon" width="400" height="267" /><p class="wp-caption-text">Detail of a wobbegong at Mioskon</p></div>
<div id="attachment_909" class="wp-caption alignnone" style="width: 196px"><img class="size-full wp-image-909" title="Raja-4-085" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Raja-4-085.jpg" alt="I love this diving too!" width="186" height="250" /><p class="wp-caption-text">I love this diving too!</p></div>
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		<title>Wonder Eyes, by Hikaru Nagatake &amp; WWF Indonesia</title>
		<link>http://www.jerryaurum.com/blog/wondereyes/</link>
		<comments>http://www.jerryaurum.com/blog/wondereyes/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:26:18 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<category><![CDATA[Nugie]]></category>
		<category><![CDATA[Taman Menteng]]></category>
		<category><![CDATA[Wonder Eyes]]></category>
		<category><![CDATA[WWF]]></category>
		<category><![CDATA[WWF Indonesia]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=922</guid>
		<description><![CDATA[Wondering Eyes, Wonderful Eyes
By Jerry Aurum
Mata adalah jendela jiwa untuk mengintip dunia. Kita bisa melihat banyak, namun visual yang terekam tidaklah memberi makna apapun selama tidak terolah dalam akal pikiran, atau lebih dalam lagi, dalam perasaan kita. Seiring pertumbuhan kita menjadi manusia dewasa, pemaknaan kita terhadap kehidupan di sekitar kita semakin lama semakin mengkristal, semakin [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_928" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-928" title="FanaGilangRamadhan" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FanaGilangRamadhan.jpg" alt="Photo by Fana Gilang Ramadhan" width="400" height="300" /><p class="wp-caption-text">Photo by Fana Gilang Ramadhan</p></div>
<p><strong>Wondering Eyes, Wonderful Eyes</strong></p>
<p>By Jerry Aurum</p>
<p>Mata adalah jendela jiwa untuk mengintip dunia. Kita bisa melihat banyak, namun visual yang terekam tidaklah memberi makna apapun selama tidak terolah dalam akal pikiran, atau lebih dalam lagi, dalam perasaan kita. Seiring pertumbuhan kita menjadi manusia dewasa, pemaknaan kita terhadap kehidupan di sekitar kita semakin lama semakin mengkristal, semakin matang, dalam bahasa umumnya. Kematangan ini menjadi pola kita berpikir dan bertindak, terpengaruh dari pengalaman yang pernah kita alami tentunya.<span id="more-922"></span></p>
<p>Apakah ada yang salah dari wacana ini? Sulit disimpulkan, namun yang pasti, banyak yang kita lupakan akan sudut pandang kita terhadap berbagai hal sewaktu kita kecil. Apa yang menarik buat kita? Apa yang membangkitkan semangat? Menggugah keingintahuan? Membuat kita berkhayal? Membuat kita bercita-cita? Atau sekedar mengagumi keindahan yang kemudian jadi memori?</p>
<p>Bagaimana bila kita mendapatkan kesempatan untuk kembali meneropong sekitar kita dari kacamata kita sewaktu kita kecil, belasan atau puluhan tahun yang lalu? Dapatkah kita mengira-ngira, apa yang akan kita rekam (<em>start wondering</em>)? Akankah sekeliling kita seindah, atau seburuk yang kita pikir sekarang (<em>is it wonderful</em>)?</p>
<p>Agaknya ide inilah yang menjadi dasar pemikiran seorang Hikaru Nagatake, fotografer kawakan dari Jepang yang telah melanglang-buana dari pedalaman Amazon, Eropa hingga pelosok Asia. Sempat lama menjadi fotografer Magnum, tentu saja daya eksplorasi dan estetika Hikaru telah menempatkannya dalam jajaran fotografer internasional terpandang.</p>
<p>Hikaru muncul dengan ide Wonder Eyes hampir 10 tahun yang lalu. Ketika itu ia sedang meliput di kawasan konflik di Timor Timur. Hikaru melihat betapa anak-anak disana tetap saja menjadi anak-anak dengan segala sifat dasarnya, walaupun konflik mengerikan sedang terjadi disekelilingnya. Tertariklah Hikaru untuk melihat lebih jauh, melalui mata anak-anak itu.</p>
<div id="attachment_929" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-929" title="Prasetyo" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/Prasetyo-300x182.jpg" alt="Prasetyo" width="300" height="182" /><p class="wp-caption-text">Photo by Prasetyo</p></div>
<p>Dalam program Wonder Eyes, Hikaru mengunjungi desa-desa terpencil di dunia, termasuk di Bukit Barisan Selatan di Lampung dan desa Tessonilo di Riau. Ia membagikan puluhan kamera saku instan dan digital kepada anak-anak dan meminta mereka untuk memotret apa saja yang menarik untuk mereka. Sebagian harus memotret di tempat, sebagian boleh membawanya pulang ke rumah. Tidak hanya itu, mereka kemudian beramai-ramai mencetak hasil fotonya, menyaksikan keajaiban printer bekerja.</p>
<p>Apakah yang kita temui? Kejujuran, kepolosan, estetika, daya nalar dan semangat. Tanpa pengajaran, konten dan konteks visualisasi anak-anak ternyata tidak pernah gagal mengejutkan kita. Lihatlah foto seorang bapak memamerkan otot tubuhnya karya Nurul Zainuri. Cermati foto seorang anak kecil sedang melompat ke sungai, dengan momen jepret yang jitu. Atau foto seorang anak lainnya di tengah lokasi longsor, dengan komposisi asimetris. Foto makro embun menetes di dedaunan yang memerlukan ketajaman estetika, jepretan Fana Gilang Ramadhan.</p>
<p>Kita beralih ke foto seekor semut raksasa dekat sebilah kayu karya Danang. Penempatan kayu dan latar belakang kerikil memberi kita perbandingan besar objek, entah disadari oleh sang pemotret atau tidak. Bandingkan dengan foto seorang anak perempuan dalam seragam sekolah, a la portraiture, oleh Rosiana Desmayanti. Atau foto capung merah tua karya Lucky, sangat kontras di depan latar hijau.</p>
<div id="attachment_926" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-926" title="Danang" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/Danang-300x225.jpg" alt="Danang" width="300" height="225" /><p class="wp-caption-text">Photo by Danang</p></div>
<div id="attachment_927" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-927" title="Desmayanti" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/Desmayanti-300x225.jpg" alt="Desmayanti" width="300" height="225" /><p class="wp-caption-text">Photo by Desmayanti</p></div>
<p>Dilihat dari sisi teknis fotografinya, sudah layak kiranya kita berdecak kagum. Namun kekuatan sesungguhnya ada di dalam latar belakang pemotretannya. Mereka memilih dengan jujur apa yang hendak mereka foto, yang mewakili ketertarikan mereka akan hal itu. Tidak banyak, atau mungkin bahkan tidak ada, tujuan lain yang ingin mereka sampaikan. Tidak ada politik, tidak ada agenda.</p>
<p>Hikaru mengusung kekuatan besar dalam kesederhanaan idenya sebagai penggagas Wonder Eyes. Ia memperlihatkan kepada dunia, talenta terpendam dari orang-orang, atau anak-anak, yang luput terperhatikan. Ia mengingatkan kita, akan keindahan kehidupan alami yang mungkin tidak pernah kita rasakan, atau mungkin telah kita rusak. Ia membuat kita merenung, memberi kilas balik, merasakan kembali impian kita, dengan meminjam jasa anak-anak yang mungkin tidak pernah melihat kamera apapun dalam hidup mereka sebelumnya.</p>
<p>Start wondering, how wonderful life can be? You should.</p>
<p>Jakarta, Februari 2010</p>
<p><em>All images are properties of Wonder Eyes and Hikaru Nagatake. Please  use with permission.</em></p>
<p>&#8212;&#8212;&#8212;-</p>
<p>You just read my curation on Wonder Eyes photo exhibition. It is exhibited in Jakarta in February 2010 (Taman Menteng and Japan Foundation) and continuing in Japan, also in this year.</p>
<p>Some images from the discussion session on Feb 12 at Taman Menteng:</p>
<div id="attachment_933" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-933" title="IMG_9682a" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/IMG_9682a.jpg" alt="Me, Hikaru Nagatake &amp; Rini from WWF Indonesia" width="400" height="300" /><p class="wp-caption-text">Me, Hikaru Nagatake &amp; Rini from WWF Indonesia</p></div>
<div id="attachment_936" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-936" title="IMG_9757a" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/IMG_9757a1.jpg" alt="The talented photographer, " width="400" height="300" /><p class="wp-caption-text">Dien the MC and the talented photographer,Nurul Zainuri</p></div>
<div id="attachment_937" class="wp-caption alignnone" style="width: 560px"><img class="size-full wp-image-937" title="IMG_9796a" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/IMG_9796a1.jpg" alt="Smile!" width="550" height="412" /><p class="wp-caption-text">Smile!</p></div>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Female Magazine, Feb 2010</title>
		<link>http://www.jerryaurum.com/blog/female-magazine-feb-2010/</link>
		<comments>http://www.jerryaurum.com/blog/female-magazine-feb-2010/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 11:06:32 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Colors]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Female]]></category>
		<category><![CDATA[Female Magazine]]></category>
		<category><![CDATA[Jerry Aurum]]></category>
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		<category><![CDATA[Valentine]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=881</guid>
		<description><![CDATA[I only shoot for magazine maximum three times a year. Why? Because I am not their favorite contributor. I&#8217;ve heard that most of them have complained that shooting with me always make them do more work. They have to prepare more props and wardrobe. They have to be more careful with the make-up. And so [...]]]></description>
			<content:encoded><![CDATA[<p>I only shoot for magazine maximum three times a year. Why? Because I am not their favorite contributor. I&#8217;ve heard that most of them have complained that shooting with me always make them do more work. They have to prepare more props and wardrobe. They have to be more careful with the make-up. And so on. Plus, I usually demand to use my own concept, as I don&#8217;t see any other reason to shoot for a magazine if not for exploring my creativity more freely than my other commercial assignment. I think it&#8217;s a fair barter considering that I only get paid very little, if there is any payment at all.</p>
<p>This February issue of Female Magz is, as you know, the Valentine issue. The photo theme was about colors that represent feelings. Yellow for jealousy, blue for sadness etc. I believe the pictures speak more than my words. Enjoy.</p>
<p><img class="alignnone size-full wp-image-887" title="FemalePurple" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FemalePurple1.jpg" alt="FemalePurple" width="400" height="264" /><span id="more-881"></span></p>
<p><img class="alignnone size-full wp-image-888" title="FemaleGrey" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FemaleGrey.jpg" alt="FemaleGrey" width="400" height="264" /></p>
<p><img class="alignnone size-full wp-image-889" title="FemaleBlue" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FemaleBlue.jpg" alt="FemaleBlue" width="400" height="264" /></p>
<p><img class="alignnone size-full wp-image-890" title="FemaleRed" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FemaleRed.jpg" alt="FemaleRed" width="400" height="264" /></p>
<p><img class="alignnone size-full wp-image-893" title="FemaleYellow" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/02/FemaleYellow1.jpg" alt="FemaleYellow" width="400" height="264" /></p>
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		<title>2009, In Retrospection</title>
		<link>http://www.jerryaurum.com/blog/2009-in-retrospection/</link>
		<comments>http://www.jerryaurum.com/blog/2009-in-retrospection/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 17:54:19 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=871</guid>
		<description><![CDATA[
It was a fine afternoon in January 2010&#8230; clear and breezy. I could not take my eyes away from the horizon in the sea of Rajaampat, Papua. Being away from Jakarta always brings me a good mood to give a quality time to myself (an exception to my toilet affair every morning, which is awesome, [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;"><img class="alignnone size-full wp-image-874" title="Misool_006" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Misool_006.jpg" alt="Misool_006" width="200" height="300" /></span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">It was a fine afternoon in January 2010&#8230; clear and breezy. I could not take my eyes away from the horizon in the sea of Rajaampat, Papua. Being away from Jakarta always brings me a good mood to give a quality time to myself (an exception to my toilet affair every morning, which is awesome, but doesn’t include a million dollar view like what I had).</span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">One thing I did remember: I forgot more things. It&#8217;s funny to see that our hunger of excitements only fuels our source of forgetfulness. I thought I better write down a few things that I considered interesting to remember in 2009, so I can remember to use it when trying to look smart in front of new clients.<span id="more-871"></span></span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">So here I am, sitting at a cafe at Plasa Senayan at 3 pm, compiling those thoughts (and wondering why these people around me don&#8217;t have to go to work&#8230; lucky bastards&#8230;).</span></span></span></p>
<ol>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I have realized that the toughest battle is within myself, with myself. In most of the cases, I lost. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I realized that graphic design was a dying business. Most of the work from idiots have successfully satisfy idiot clients. The only problem is, there are more idiots than ever now. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I wrote more than ever in 2009. They were still terrible writings, but I hope they didn’t fail to make you an inspired reader. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Being more well-known brings lots of benefits. But I don’t think the downside is any less. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I am being blessed with my last exhibition and book, In My Room. It proved me that simple ideas work well in this complicated world. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">The book made me talk in-depth with many of the public figures in Indonesia. You know what interests them the most? Themselves. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Advertising in Indonesia has been walking backwards. Less creative ideas sell more. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Photography is getting very popular. And so is Photoshop. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I realized that in LOVE, I knew nothing. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I lost a lot of things during the year. So much, so many. Maybe I needed to. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I have hurt many good people around me during the year. Some, deeply. I am truly sorry. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I thought I would have been tired with Facebook. Nope. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I was introduced to another amazing world wonder: Twitter. See, simple ideas, again, work. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Canon made its best move in photography with its 5D mark 2. My best value camera ever. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Macintosh stayed cool and unbeatable. If PC people think differently, it’s mostly because they haven’t tried both. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I was surprised to see the development of inkjet printer. Hewlett Packard did a good job. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Creative industry got dirtier every year. Getting hard to win pitches with honesty? Be a lawyer or start a restaurant. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I stopped doing pro-bono work. It’s a stupid concept. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">My company became very slim. Love it. Less headache, less fix cost, more profit, more free time, more traveling. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">Getting out of my comfort (creative) zone saved me from being a cocky asshole. I hope. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I judged a national design competition for the first time. I found it equally as fun as judging photo competitions. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I started to do sport again. Creative people, trust me, it helps. </span></span></span></span></li>
<li><span style="color: #993300;"><span style="font-size: medium;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 11pt;">I needed less sleep. Some said it’s a sign of getting old.</span></span></span></span></li>
</ol>
<ul></ul>
<p><!--EndFragment--></p>
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		<slash:comments>9</slash:comments>
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		<title>&#8216;Wirausaha Muda Mandiri&#8217; by Rhenald Kasali, 2010</title>
		<link>http://www.jerryaurum.com/blog/wirausaha-muda-mandiri-by-rhenald-kasali-2010/</link>
		<comments>http://www.jerryaurum.com/blog/wirausaha-muda-mandiri-by-rhenald-kasali-2010/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:25:37 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<category><![CDATA[Jerry Aurum]]></category>
		<category><![CDATA[Rhenald Kasali]]></category>
		<category><![CDATA[Wirausaha Muda Mandiri]]></category>
		<category><![CDATA[WMM]]></category>
		<category><![CDATA[Young Entrepreneur]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=862</guid>
		<description><![CDATA[
This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.
When a friend of mine called and congratulated me, I was pretty clueless. I didn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-869" title="WMM" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/WMM.jpg" alt="WMM" width="300" height="400" /></p>
<p>This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.<span id="more-862"></span></p>
<p>When a friend of mine called and congratulated me, I was pretty clueless. I didn&#8217;t know that Rhenald included my story (page 126). No complain though. I feel honored.</p>
<p>Some of Rhenald&#8217;s mantra as his conclusions on my entrepreneurship:<br />
- Give the very best of your quality. Never think that people buy your image or brand.<br />
- Limit our products. Quality products are not mass products.<br />
- Be consistent on pricing. Your price shows your quality.<br />
- Be exclusive.<br />
- Give credence. It&#8217;s the symbol of trust.<br />
- Always stay ahead. Your credibility is your challenge.</p>
]]></content:encoded>
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		<item>
		<title>&#8216;In My Room&#8217;, Rolling Stones Magz, 2009</title>
		<link>http://www.jerryaurum.com/blog/in-my-room-rolling-stones-magz-2009/</link>
		<comments>http://www.jerryaurum.com/blog/in-my-room-rolling-stones-magz-2009/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 05:36:22 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
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		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=838</guid>
		<description><![CDATA[From hundreds of media coverage of  &#8216;In My Room&#8217; exhibition/book, I only wrote one article by myself, published by Rolling Stones in Dec 2009. Here it is:
Mengapa kamar? Mengapa portraiture? Bagaimana bisa masuk ke kamar lebih dari 100 orang tokoh di Indonesia?
Semuanya berawal dari keinginan saya untuk keluar dari comfort zone saya dua tahun lalu. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_841" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-841" style="margin-left: 5px; margin-right: 5px;" title="Piyu-004779" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Piyu-004779.jpg" alt="Piyu-004779" width="400" height="267" /><p class="wp-caption-text">Piyu</p></div>
<p><em>From hundreds of media coverage of  &#8216;In My Room&#8217; exhibition/book, I only wrote one article by myself, published by Rolling Stones in Dec 2009. Here it is:</em><span id="more-838"></span></p>
<p>Mengapa kamar? Mengapa portraiture? Bagaimana bisa masuk ke kamar lebih dari 100 orang tokoh di Indonesia?</p>
<p>Semuanya berawal dari keinginan saya untuk keluar dari comfort zone saya dua tahun lalu. Sejak awal saya jatuh cinta pada dunia kreatif, saya percaya bahwa insan kreatif manapun hanya bisa menjadi besar dan matang bila ia tidak berhenti menantang diri dan kemampuannya dengan selalu mencari tantangan dan pelajaran baru di luar bidang yang telah ia kuasai. Ibaratnya, jangan takut untuk menjadi anak TK lagi.</p>
<p>Setelah buku saya yang pertama, Femalography, yang notabene sangat konseptual, menampilkan tehnik terbaik yang saya punyai, penuh dengan detail dan kematangan ide, saya merasa sudah saatnya keluar dari lingkup yang telah dijalani selama 5 tahun pembuatan bukunya. Muncullah di benak saya untuk membuat pameran yang tidak berkonsep (<em>it’s all about capturing, not creating</em>), tidak memakai teknis fotografi yang canggih, tidak melibatkan survei lokasi dan juga tidak ada diskusi terlebih dahulu dengan subjek fotonya. Saya pikir, pasti seru! Saya pikirkan lagi selama 3 menit lebih lama, dan lahirlah ide untuk membuat portraiture dari 100 tokoh Indonesia, di kamarnya yang paling pribadi. Pasti ini akan menarik untuk saya, untuk para tokoh itu sendiri dan juga untuk yang melihat hasilnya kelak.</p>
<p>Tantangan terbesar ada dari segi penjadwalan, karena semuanya sama-sama sibuk. Tetapi rata-rata semua tokoh yang dihubungi mau difoto, dan terlihat excited, karena mereka juga belum pernah mengalami pemotretan seperti ini sebelumnya. Saya pikir, dalam retrospeksi saya, ide yang baik akan membuahkan respon yang baik. Saya pikir orang-orang ini rela difoto di kamarnya masing-masing karena mereka menaruh respek kepada ide itu sendiri, dan cukup penasaran juga untuk melihat hasilnya, yang akhirnya baru mereka bisa lihat pertama kalinya pada saat pameran dan peluncuran bukunya di Senayan City pada tanggal 23 Oktober yang lalu.</p>
<p>Ini benar-benar petualangan. Banyak kejadian seru dan lucu terikut di dalamnya. Pada saat saya masuk ke kamar Ringgo, saya melihat kamar yang benar-benar kosong melompong. Apalagi yang bisa difoto kalo bukan Ringgo sendiri, saya pikir. Dan tentu saja, harus gokil. Begitu juga dengan foto Denada. Wanita cantik ini, yang menurut saya dari dulu selain memiliki suara dahsyat tetapi juga gokil dan rock n rollin&#8217;, dengan santainya datang dengan konsep untuk berpose didalam sehelai sprei. Mengapa tidak?</p>
<p>Pada akhirnya, hal terpenting dalam petualangan ini tidak lain tidak bukan adalah penangkapan karakter. Karakter yang tergali akan menarik untuk dilihat, dinikmati, bahkan dicermati. Sebagai fotografer, itu artinya pencapaian, prestasi dan tentu saja, kepuasan batin.</p>
<div id="attachment_843" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-843 " title="AndraMatin_07-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/AndraMatin_07-BW.jpg" alt="Andra Matin" width="400" height="267" /><p class="wp-caption-text">Andra Matin</p></div>
<div id="attachment_844" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-844" title="Daniel_040" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Daniel_040.jpg" alt="Daniel Mananta" width="400" height="267" /><p class="wp-caption-text">Daniel Mananta</p></div>
<div id="attachment_846" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-846" title="JokoAnwar-010" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/JokoAnwar-010.jpg" alt="Joko Anwar" width="400" height="267" /><p class="wp-caption-text">Joko Anwar</p></div>
<div id="attachment_847" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-847" title="JulieEstelle-101" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/JulieEstelle-101.jpg" alt="Julie Estelle" width="400" height="267" /><p class="wp-caption-text">Julie Estelle</p></div>
<div id="attachment_850" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-850" title="MarthaTilaar-000019" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/MarthaTilaar-0000192.jpg" alt="Martha Tilaar" width="400" height="267" /><p class="wp-caption-text">Martha Tilaar</p></div>
<div id="attachment_851" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-851" title="NirinaZubir-031" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/NirinaZubir-031.jpg" alt="Nirina Zubir" width="400" height="267" /><p class="wp-caption-text">Nirina Zubir</p></div>
<div id="attachment_852" class="wp-caption alignleft" style="width: 277px"><img class="size-full wp-image-852" title="RachelMaryam-049" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/RachelMaryam-049.jpg" alt="Rachel Maryam" width="267" height="400" /><p class="wp-caption-text">Rachel Maryam</p></div>
<div id="attachment_853" class="wp-caption alignnone" style="width: 277px"><img class="size-full wp-image-853" title="Wimar-016" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Wimar-0161.jpg" alt="Wimar Witoelar" width="267" height="400" /><p class="wp-caption-text">Wimar Witoelar</p></div>
<div id="attachment_854" class="wp-caption alignleft" style="width: 410px"><img class="size-full wp-image-854" title="Ringgo-001783" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Ringgo-001783.jpg" alt="Ringgo Agus Rahman" width="400" height="267" /><p class="wp-caption-text">Ringgo Agus Rahman</p></div>
<div id="attachment_855" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-855 " title="Shelomita_N4O7316" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/Shelomita_N4O7316.jpg" alt="Shelomita" width="400" height="267" /><p class="wp-caption-text">Shelomita</p></div>
<div id="attachment_856" class="wp-caption alignleft" style="width: 277px"><img class="size-full wp-image-856" title="WulanGuritno_036-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/WulanGuritno_036-BW1.jpg" alt="Wulan Guritno" width="267" height="400" /><p class="wp-caption-text">Wulan Guritno</p></div>
]]></content:encoded>
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		<title>Belitung with Hewlett Packard, 2009</title>
		<link>http://www.jerryaurum.com/blog/belitung-with-hewlett-packard-2009/</link>
		<comments>http://www.jerryaurum.com/blog/belitung-with-hewlett-packard-2009/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 12:11:05 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<category><![CDATA[Belitong]]></category>
		<category><![CDATA[Belitung]]></category>
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		<category><![CDATA[Trip]]></category>

		<guid isPermaLink="false">http://www.jerryaurum.com/blog/?p=822</guid>
		<description><![CDATA[
Belitung! As most of everyone else in Indonesia, I saw this beautiful island through Laskar Pelangi, a feature film by Riri Riza. I love the movie and after visiting the island, I loved its beaches too.
Belitung is only 45 minutes flight from Jakarta (we flew Batavia Air). It&#8217;s a small island, only 244 hectare, which [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-824" title="Belitung_168-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_168-BW.jpg" alt="Belitung_168-BW" width="400" height="267" /></p>
<p>Belitung! As most of everyone else in Indonesia, I saw this beautiful island through Laskar Pelangi, a feature film by Riri Riza. I love the movie and after visiting the island, I loved its beaches too.<span id="more-822"></span></p>
<p>Belitung is only 45 minutes flight from Jakarta (we flew Batavia Air). It&#8217;s a small island, only 244 hectare, which will only take 2 hours to go across it. It&#8217;s basically divided into two: North Belitung and East Belitung.</p>
<p>I unfortunately didn&#8217;t have much time to really explore the island. So we decided to focus on the northern part of the island, whose highlight was Tanjung Tinggi. We also went to a fishermen kampoeng near Tanjung Pandan and a museum which wasn&#8217;t very interesting for me (I usually loved museum <img src='http://www.jerryaurum.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ).</p>
<p><img class="alignleft size-medium wp-image-832" style="margin-right: 5px;" title="Belitung_244" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_244-300x200.jpg" alt="Belitung_244" width="300" height="200" /></p>
<p>We stayed at Lorr Inn, for free, as the whole event was sponsored by HP. You would need to pay approximately 600 thousand &#8211; 1,5 million rupiah per night to stay there. It&#8217;s nice though.</p>
<p>Talking about the event, it&#8217;s a pretty interesting experience. The participants came from really different backgrounds, as they were random winners of HP program &#8216;Print Your Holiday With Famous Photographer&#8217; (I have no idea who it refers to). A teacher, an IT guy, an aircraft maintenance specialist, an aluminium sales are some to mention. My experience in teaching photography to real newbies is very limited, so I took the event as quite challenging. If I have failed to make them interested in photography, I thought, I would then focus on the durian that we bought on the way to our photo hunting location. Luckily, I got both.</p>
<p><img class="size-full wp-image-825 alignleft" title="Belitung_019-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_019-BW.jpg" alt="Belitung_019-BW" width="400" height="267" /> <img class="alignnone size-full wp-image-826" title="Belitung_080-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_080-BW.jpg" alt="Belitung_080-BW" width="400" height="267" /></p>
<p><img class="alignleft size-full wp-image-827" title="Belitung_074-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_074-BW.jpg" alt="Belitung_074-BW" width="267" height="400" /> <img class="alignnone size-full wp-image-829" title="Belitung_176-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_176-BW.jpg" alt="Belitung_176-BW" width="267" height="400" /></p>
<p><img class="size-full wp-image-828 alignleft" title="Belitung_161-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_161-BW.jpg" alt="Belitung_161-BW" width="400" height="267" /></p>
<p><img class="alignnone size-full wp-image-830" title="Belitung_138-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_138-BW.jpg" alt="Belitung_138-BW" width="400" height="267" /></p>
<p><img class="alignleft size-full wp-image-835" title="Belitung_261-BW" src="http://www.jerryaurum.com/blog/wp-content/uploads/2009/12/Belitung_261-BW.jpg" alt="Belitung_261-BW" width="400" height="267" /></p>
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