My design firm is not a big fan of pitches. HM Sampoerna, one of the biggest tobacco companies in Indonesia, and in the world, is one exception. I have handled HM Sampoerna since year 2001 and have done many projects for them, which mostly successful and satisfactory.
I have to say, HM Sampoerna is still one of my favorite clients. It respects creativity. The people have good taste. It always applies clean business and good corporate governance. No wonder Phillip Morris bought it from Sampoerna family with super deal price 3 years ago.
Published in March 2008, this annual report is the second I have done for them, 2 years after the first one. It was a good pitch. I won although my price was the highest (as always 
. They wanted 3 alternatives and I gave only one (why bother?).They wanted a rough concept for first viewing and I gave them full, finished design (I don’t present half-cooked).
Well, I personally hate losing.
The idea was very simple. The client wanted to talk about innovations as the main theme. So, I thought, let’s make an innovative annual report then, design wise. Enough talking (as I believe my writing is much more terrible than my design) you might better enjoy the pictures.
PS: How could I lose if I personally design most of the work for Sampoerna where most of the competitors only assigned their account executives and designers to do it?
Fun!! TasTiC!!!!
Nice Touch…
wow, udah jd yah masjer? nice. you do have unique touch for your designs. i still admire ‘em
Hi Jerry,
I really love your work.
You are truly an inspiration
Happy new year 2009!!!
Reymond
You are sexy…but your picture even more sexier than you..
PERFECTO!
cheers,
helen
Jerryyy……That’s really cooollll…. !!!!!!
Jerryyy… That’s really coooollll…. !!!!!!!
Rgds,
“B”
Of course, the context represents the inner quality. HM Sampoerna has showed superiority in his field so far.
jerry… can i have the pdf file of sampoerna’s annual report??
Sorry, I think you better ask the investor relations dept. at Sampoerna for the pdf file.
hii…I heard about U when I was still studying…honestly I never see Ur works back then, just saw some of ur works…it’s just amazed me…the whole ideas…
where did U get those ideas?tsk tsk…
nice..bisa minta pdfnya ga?
Nice work Jerry.