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	<title>Jerry Aurum &#124; a creative view that makes a change &#187; Bank Mandiri</title>
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		<title>&#8216;Wirausaha Muda Mandiri&#8217; by Rhenald Kasali, 2010</title>
		<link>http://www.jerryaurum.com/blog/wirausaha-muda-mandiri-by-rhenald-kasali-2010/</link>
		<comments>http://www.jerryaurum.com/blog/wirausaha-muda-mandiri-by-rhenald-kasali-2010/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:25:37 +0000</pubDate>
		<dc:creator>Jerry Aurum</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Bank Mandiri]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
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		<category><![CDATA[Gramedia]]></category>
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		<category><![CDATA[Indonesia]]></category>
		<category><![CDATA[Jerry Aurum]]></category>
		<category><![CDATA[Rhenald Kasali]]></category>
		<category><![CDATA[Wirausaha Muda Mandiri]]></category>
		<category><![CDATA[WMM]]></category>
		<category><![CDATA[Young Entrepreneur]]></category>

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This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.
When a friend of mine called and congratulated me, I was pretty clueless. I didn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-869" title="WMM" src="http://www.jerryaurum.com/blog/wp-content/uploads/2010/01/WMM.jpg" alt="WMM" width="300" height="400" /></p>
<p>This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.<span id="more-862"></span></p>
<p>When a friend of mine called and congratulated me, I was pretty clueless. I didn&#8217;t know that Rhenald included my story (page 126). No complain though. I feel honored.</p>
<p>Some of Rhenald&#8217;s mantra as his conclusions on my entrepreneurship:<br />
- Give the very best of your quality. Never think that people buy your image or brand.<br />
- Limit our products. Quality products are not mass products.<br />
- Be consistent on pricing. Your price shows your quality.<br />
- Be exclusive.<br />
- Give credence. It&#8217;s the symbol of trust.<br />
- Always stay ahead. Your credibility is your challenge.</p>
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