Satu dekade. 10 tahun. 120 bulan. 3,652 hari. 87,648 jam. Atau 5,258,880 menit yang lalu, ketika saya memutuskan untuk menentukan jalan hidup saya sendiri menjelajahi belantara dunia industri kreatif di Maret tahun 2000. Hari ini, Jerry Aurum Design & Photography (JADP) masih berdiri disini, still rocking and rolling around, mencoba membuat perubahan buat dirinya sendiri, [...]

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It was a fine afternoon in January 2010… clear and breezy. I could not take my eyes away from the horizon in the sea of Rajaampat, Papua. Being away from Jakarta always brings me a good mood to give a quality time to myself (an exception to my toilet affair every morning, which is awesome, [...]

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Dunia desain di Indonesia berada dalam kekacauan yang, bila dilantunkan menjadi lagu, menyakitkan. Iya, pernyataan menyebalkan ini sepenuhnya tanggung jawab saya, karena seiring semakin kaya dan ramainya lagu-lagunya tercipta disekeliling saya, nada falsnya tidak kurang juga. Dan (rasanya) tidak banyak juga yang menyadari, apalagi peduli.
Saya tadi duduk di bangku tunggu penumpang di terminal satu bandara [...]

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Let’s start with definitions: As a noun, “a design” is used as either the final plan or the result of implementing that plan in the form of the final product of a design process. As a verb, “to design” refers to the process of originating and developing a plan for a product, structure, system or [...]

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My design firm is not a big fan of pitches. HM Sampoerna, one of the biggest tobacco companies in Indonesia, and in the world, is one exception. I have handled HM Sampoerna since year 2001 and have done many projects for them, which mostly successful and satisfactory.
I have to say, HM Sampoerna is still one [...]

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At FGD Expo 2007, the biggest digital expo in Indonesia, 40 designers from all over the world participated in a poster exhibition that was held during the event. The theme was: One Globe One Flag.

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